Vicky Beercock
Creative Brand Communications and Marketing Leader | Driving Cultural Relevance & Meaningful Impact | Collaborations
Welcome to On The Record, your go-to source for thoughtful analysis on culture, fashion, music, sport, and brand strategy. Here, you’ll find a curated collection of key conversations and campaigns shaping today’s brands. If you want to stay updated with fresh insights every week, subscribe to the On The Record newsletter on LinkedIn below for timely, in-depth content delivered straight to your inbox.
On The Record: Archive
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Beauty
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- Apr 14, 2025 Pinterest at Coachella: When Trend Forecasting Becomes Real-World Influence Apr 14, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 The AI Revolution: Cultural Relevance, Brand Innovation & What to Watch Mar 13, 2025
- Mar 11, 2025 Why Beauty Brands Betting on Sports is More Than Just a Trend Mar 11, 2025
- Mar 1, 2025 Dua Lipa: The Rise of a Cultural Powerhouse Beyond Music Mar 1, 2025
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Culture
- Jun 13, 2025 When Culture and Community Collide: Lessons from Nike’s After Dark Half-Marathon Jun 13, 2025
- Jun 11, 2025 A Homage To Brian Wilson: The Sonic Architect Who Rewired American Culture Jun 11, 2025
- Jun 10, 2025 Y-3 KURO: When the OG of Streetstyle Doubles Down on Its DNA Jun 10, 2025
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- May 17, 2025 A High Court Ruling with High Stakes: What the Brockwell Park Verdict and The Leadmill Closure Mean for the Future of UK Live Music May 17, 2025
- May 14, 2025 Beyond Branding: adidas Originals, Abbey Road & Factory International Redefine Access in Music May 14, 2025
- May 13, 2025 The Great Escape 2025: A Comeback Year, A Cultural Constant May 13, 2025
- Apr 29, 2025 The Cultural Power of Charity: London Marathon 2025 and Its Unstoppable Impact Apr 29, 2025
- Apr 14, 2025 Pinterest at Coachella: When Trend Forecasting Becomes Real-World Influence Apr 14, 2025
- Mar 24, 2025 Jamie Laing: The Antidote to Toxic Masculinity and a Reflection of Cultural Change? Mar 24, 2025
- Mar 20, 2025 Runways, Raves, and Kate Moss: Topshop’s Reign and Revival Mar 20, 2025
- Mar 20, 2025 The Commercialisation of Cultural Institutions: Balancing Influence and Integrity Mar 20, 2025
- Mar 19, 2025 The Billion-Dollar Moment: Women’s Sport is Booming, but Can Football Keep Up? Mar 19, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 16, 2025 Turning 2025’s Cultural Trends into Lasting Brand Impact Mar 16, 2025
- Mar 16, 2025 Why Consumers Don’t Shop Their Values – And How Brands Can Fix It Mar 16, 2025
- Mar 15, 2025 Beyond Trend-Chasing: How to Build Cultural Staying Power Mar 15, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 Hermès: The Masterclass in Cultural Relevance and Timeless Brand Marketing Mar 13, 2025
- Mar 13, 2025 The Cultural Fallout of Tariff Wars: How Political Volatility Threatens Creative Industries Mar 13, 2025
- Mar 1, 2025 Dua Lipa: The Rise of a Cultural Powerhouse Beyond Music Mar 1, 2025
- Jul 1, 2024 $8 Billion Spent on Global Cultural Projects in 2023: Key Takeaways from the Cultural Infrastructure Index Jul 1, 2024
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Fashion
- Jun 13, 2025 Nike, LVMH, and the French Open: When Tennis Became the Cultural Arena Jun 13, 2025
- Jun 13, 2025 When the Lights Dim: Fashion’s Sustainability Stage Grows Quiet Jun 13, 2025
- Jun 10, 2025 Y-3 KURO: When the OG of Streetstyle Doubles Down on Its DNA Jun 10, 2025
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- Jun 10, 2025 Christopher Walken x Saint Laurent: The Ultimate Collision of Cool and Culture Jun 10, 2025
- May 8, 2025 Loewe x On: A Collaboration That Strikes a Familiar Tone May 8, 2025
- Mar 20, 2025 Runways, Raves, and Kate Moss: Topshop’s Reign and Revival Mar 20, 2025
- Mar 20, 2025 Lessons from Formula 1’s Off-Track Expansion Mar 20, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 Hermès: The Masterclass in Cultural Relevance and Timeless Brand Marketing Mar 13, 2025
- Mar 13, 2025 The Cultural Fallout of Tariff Wars: How Political Volatility Threatens Creative Industries Mar 13, 2025
- Mar 13, 2025 The AI Revolution: Cultural Relevance, Brand Innovation & What to Watch Mar 13, 2025
- Mar 12, 2025 Is Paris Fashion Week Still Culturally Relevant in 2025? Mar 12, 2025
- Mar 10, 2025 Why Diverse Storytelling is the Competitive Edge Brands Can’t Afford to Ignore Mar 10, 2025
- Mar 8, 2025 How 1309SR's Creative Carpool Activation Made Waves at Paris Fashion Week Mar 8, 2025
- Mar 6, 2025 Doechii: A Cultural Powerhouse Redefining Music, Fashion, and Authenticity Mar 6, 2025
- Mar 6, 2025 Doechii’s Paris Fashion Week Reign: A Masterclass in Style and Influence Mar 6, 2025
- Mar 1, 2025 Dua Lipa: The Rise of a Cultural Powerhouse Beyond Music Mar 1, 2025
- Feb 24, 2025 Lewis Hamilton x Lululemon: A Cultural Play That Redefines the Brand Feb 24, 2025
- Feb 9, 2025 Kendrick Lamar Just Proved: The Revolution Will Be Televised Feb 9, 2025
- Dec 25, 2024 Beyoncé Bowl: A Cultural Milestone in Cowboy Couture Dec 25, 2024
- Sep 29, 2024 Beyoncé Reimagines Levi’s 1985 Ad in Bold Omnichannel Campaign of Empowerment and Timeless Style Sep 29, 2024
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Gaming
- Mar 20, 2025 Lessons from Formula 1’s Off-Track Expansion Mar 20, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 15, 2025 The Future of Gaming in 2025: AI, Live Service Fatigue & Industry Shifts Mar 15, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Feb 9, 2025 Kendrick Lamar Just Proved: The Revolution Will Be Televised Feb 9, 2025
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Impact
- Jun 13, 2025 When Culture and Community Collide: Lessons from Nike’s After Dark Half-Marathon Jun 13, 2025
- Jun 13, 2025 When the Lights Dim: Fashion’s Sustainability Stage Grows Quiet Jun 13, 2025
- Jun 11, 2025 A Homage To Brian Wilson: The Sonic Architect Who Rewired American Culture Jun 11, 2025
- Jun 11, 2025 Navigating Cultural Influence and Free Expression: The Kneecap Controversy and the Role of Industry Leadership Jun 11, 2025
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- Jun 10, 2025 Arsenal’s Move to Emirates Stadium: A Landmark Moment for Women’s Football and Its Bright Future Jun 10, 2025
- May 22, 2025 Opinion: The £2.35B Paradox in Women’s Football - Chelsea’s Triumph and Blackburn’s Exit Show What’s at Stake May 22, 2025
- May 20, 2025 Opinion: Blackburn's Withdrawal Is a Wake-Up Call for Women's Football, and a Call to Action May 20, 2025
- May 19, 2025 Raising the Bar: The Cultural Ascendancy and Future of Women’s Football in the UK May 19, 2025
- May 17, 2025 A High Court Ruling with High Stakes: What the Brockwell Park Verdict and The Leadmill Closure Mean for the Future of UK Live Music May 17, 2025
- May 14, 2025 Beyond Branding: adidas Originals, Abbey Road & Factory International Redefine Access in Music May 14, 2025
- May 13, 2025 The Great Escape 2025: A Comeback Year, A Cultural Constant May 13, 2025
- May 5, 2025 Proposed 100% US Tariff on Foreign Film Production. What This Means for the Global Industry May 5, 2025
- Apr 29, 2025 The Cultural Power of Charity: London Marathon 2025 and Its Unstoppable Impact Apr 29, 2025
- Apr 26, 2025 Wrexham AFC: How a Tiny Welsh Club Became a Global Cultural Powerhouse Apr 26, 2025
- Mar 24, 2025 What the IDA x Guinness “Never Settle” Boot Tells Us About the Future of Sport Mar 24, 2025
- Mar 24, 2025 Jamie Laing: The Antidote to Toxic Masculinity and a Reflection of Cultural Change? Mar 24, 2025
- Mar 24, 2025 Amplifying the Future: Ed Sheeran's Call to Save UK Music Education Mar 24, 2025
- Mar 20, 2025 Runways, Raves, and Kate Moss: Topshop’s Reign and Revival Mar 20, 2025
- Mar 20, 2025 The Commercialisation of Cultural Institutions: Balancing Influence and Integrity Mar 20, 2025
- Mar 19, 2025 The Billion-Dollar Moment: Women’s Sport is Booming, but Can Football Keep Up? Mar 19, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 16, 2025 Turning 2025’s Cultural Trends into Lasting Brand Impact Mar 16, 2025
- Mar 16, 2025 Why Consumers Don’t Shop Their Values – And How Brands Can Fix It Mar 16, 2025
- Mar 15, 2025 Beyond Trend-Chasing: How to Build Cultural Staying Power Mar 15, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 The Cultural Fallout of Tariff Wars: How Political Volatility Threatens Creative Industries Mar 13, 2025
- Mar 12, 2025 The Future of Sponsorships: How Brands & Athletes Are Redefining Partnerships in 2025 Mar 12, 2025
- Mar 11, 2025 The Fight for Culture: Why UK Music Venues Are Under Siege—And Why We Must Keep Fighting Mar 11, 2025
- Mar 9, 2025 Breaking the Silence: How the Lionesses Are Leading the Charge in Normalising Female Health Conversations Mar 9, 2025
- Mar 6, 2025 How Brands Can Meaningfully Support Women on International Women’s Day (8th March) and Beyond Mar 6, 2025
- Mar 5, 2025 The UK's Bid for the FIFA Women's World Cup 2035: A Defining Moment for Women’s Sport Mar 5, 2025
- Feb 28, 2025 Sponsorship Deals in Women's Sports Grow 12% YoY Outpacing Men's Leagues by 50%: A Win for Investors Brands and the Planet Feb 28, 2025
- Jan 24, 2025 AI & Copyright: The Fight for Fairness Continues Jan 24, 2025
- Jan 24, 2025 Navigating the Future of AI in the Music Industry: UK Music CEO Tom Kiehl Raises Concerns at Westminster Jan 24, 2025
- Jan 23, 2025 The Decline of UK Grassroots Music Venues: A Call for Immediate Action Jan 23, 2025
- Nov 13, 2024 A Call for Action: Challenges Facing the UK’s Live Music Sector Nov 13, 2024
- Oct 9, 2024 Urgent Action Needed to Address Challenges Facing UK's Live Music Sector Oct 9, 2024
- Aug 18, 2024 UK Independent Festivals Face Financial Crisis, AIF Calls for VAT Reduction to Save the Sector Aug 18, 2024
- Jul 31, 2024 Cultural Relevance in Women’s Football: A Game-Changer Moment for Equality Jul 31, 2024
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Music
- Jun 11, 2025 A Homage To Brian Wilson: The Sonic Architect Who Rewired American Culture Jun 11, 2025
- Jun 11, 2025 Navigating Cultural Influence and Free Expression: The Kneecap Controversy and the Role of Industry Leadership Jun 11, 2025
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- May 17, 2025 A High Court Ruling with High Stakes: What the Brockwell Park Verdict and The Leadmill Closure Mean for the Future of UK Live Music May 17, 2025
- May 14, 2025 Beyond Branding: adidas Originals, Abbey Road & Factory International Redefine Access in Music May 14, 2025
- May 13, 2025 The Great Escape 2025: A Comeback Year, A Cultural Constant May 13, 2025
- Apr 14, 2025 Pinterest at Coachella: When Trend Forecasting Becomes Real-World Influence Apr 14, 2025
- Mar 24, 2025 Amplifying the Future: Ed Sheeran's Call to Save UK Music Education Mar 24, 2025
- Mar 20, 2025 The Commercialisation of Cultural Institutions: Balancing Influence and Integrity Mar 20, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 The Cultural Fallout of Tariff Wars: How Political Volatility Threatens Creative Industries Mar 13, 2025
- Mar 13, 2025 The AI Revolution: Cultural Relevance, Brand Innovation & What to Watch Mar 13, 2025
- Mar 11, 2025 The Fight for Culture: Why UK Music Venues Are Under Siege—And Why We Must Keep Fighting Mar 11, 2025
- Mar 10, 2025 Red Bull Culture Clash is BACK Mar 10, 2025
- Mar 10, 2025 How Running Became Hip-Hop’s Latest Flex Mar 10, 2025
- Mar 6, 2025 Doechii: A Cultural Powerhouse Redefining Music, Fashion, and Authenticity Mar 6, 2025
- Mar 6, 2025 Doechii’s Paris Fashion Week Reign: A Masterclass in Style and Influence Mar 6, 2025
- Mar 6, 2025 Glastonbury 2025: With a Fallow Year Ahead, Is This Lineup Worth It? Mar 6, 2025
- Mar 5, 2025 World Cup 2026 to Feature First-Ever Half-Time Show Curated by Coldplay Mar 5, 2025
- Mar 3, 2025 Elton John, Chappell Roan, and AIDS Awareness: A Cultural Moment That Mattered Mar 3, 2025
- Mar 1, 2025 Myles Smith Urges Protection of Grassroots Music Venues at the BRIT Awards 2025 Mar 1, 2025
- Mar 1, 2025 A Homage to Angie Stone: The Queen of Soulful Relevance Mar 1, 2025
- Mar 1, 2025 Dua Lipa: The Rise of a Cultural Powerhouse Beyond Music Mar 1, 2025
- Feb 9, 2025 Kendrick Lamar Just Proved: The Revolution Will Be Televised Feb 9, 2025
- Feb 3, 2025 The 2025 Grammys: A Cultural Moment That Finally Delivered Feb 3, 2025
- Jan 24, 2025 AI & Copyright: The Fight for Fairness Continues Jan 24, 2025
- Jan 24, 2025 Navigating the Future of AI in the Music Industry: UK Music CEO Tom Kiehl Raises Concerns at Westminster Jan 24, 2025
- Jan 23, 2025 The Decline of UK Grassroots Music Venues: A Call for Immediate Action Jan 23, 2025
- Dec 25, 2024 Beyoncé Bowl: A Cultural Milestone in Cowboy Couture Dec 25, 2024
- Nov 13, 2024 A Call for Action: Challenges Facing the UK’s Live Music Sector Nov 13, 2024
- Nov 3, 2024 A Homage to Quincy Jones: The Maestro of Cultural Relevance Nov 3, 2024
- Oct 9, 2024 Urgent Action Needed to Address Challenges Facing UK's Live Music Sector Oct 9, 2024
- Sep 29, 2024 Beyoncé Reimagines Levi’s 1985 Ad in Bold Omnichannel Campaign of Empowerment and Timeless Style Sep 29, 2024
- Aug 18, 2024 UK Independent Festivals Face Financial Crisis, AIF Calls for VAT Reduction to Save the Sector Aug 18, 2024
- Jul 1, 2024 $8 Billion Spent on Global Cultural Projects in 2023: Key Takeaways from the Cultural Infrastructure Index Jul 1, 2024
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Sport
- Jun 13, 2025 When Culture and Community Collide: Lessons from Nike’s After Dark Half-Marathon Jun 13, 2025
- Jun 13, 2025 Nike, LVMH, and the French Open: When Tennis Became the Cultural Arena Jun 13, 2025
- Jun 10, 2025 Y-3 KURO: When the OG of Streetstyle Doubles Down on Its DNA Jun 10, 2025
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- Jun 10, 2025 Arsenal’s Move to Emirates Stadium: A Landmark Moment for Women’s Football and Its Bright Future Jun 10, 2025
- May 22, 2025 Opinion: The £2.35B Paradox in Women’s Football - Chelsea’s Triumph and Blackburn’s Exit Show What’s at Stake May 22, 2025
- May 20, 2025 Opinion: Blackburn's Withdrawal Is a Wake-Up Call for Women's Football, and a Call to Action May 20, 2025
- May 19, 2025 Raising the Bar: The Cultural Ascendancy and Future of Women’s Football in the UK May 19, 2025
- May 8, 2025 Reliving the Miracle: How Carlsberg and Liverpool FC Capture the Spirit of 2005 May 8, 2025
- Apr 29, 2025 The Cultural Power of Charity: London Marathon 2025 and Its Unstoppable Impact Apr 29, 2025
- Apr 26, 2025 Wrexham AFC: How a Tiny Welsh Club Became a Global Cultural Powerhouse Apr 26, 2025
- Mar 24, 2025 What the IDA x Guinness “Never Settle” Boot Tells Us About the Future of Sport Mar 24, 2025
- Mar 20, 2025 Lessons from Formula 1’s Off-Track Expansion Mar 20, 2025
- Mar 19, 2025 The Billion-Dollar Moment: Women’s Sport is Booming, but Can Football Keep Up? Mar 19, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 The Cultural Fallout of Tariff Wars: How Political Volatility Threatens Creative Industries Mar 13, 2025
- Mar 13, 2025 The AI Revolution: Cultural Relevance, Brand Innovation & What to Watch Mar 13, 2025
- Mar 12, 2025 The Future of Sponsorships: How Brands & Athletes Are Redefining Partnerships in 2025 Mar 12, 2025
- Mar 11, 2025 Manchester United’s New Stadium: A Beacon of Community Regeneration and Sustainable Design Mar 11, 2025
- Mar 11, 2025 Why Beauty Brands Betting on Sports is More Than Just a Trend Mar 11, 2025
- Mar 10, 2025 How Running Became Hip-Hop’s Latest Flex Mar 10, 2025
- Mar 9, 2025 Breaking the Silence: How the Lionesses Are Leading the Charge in Normalising Female Health Conversations Mar 9, 2025
- Mar 5, 2025 The UK's Bid for the FIFA Women's World Cup 2035: A Defining Moment for Women’s Sport Mar 5, 2025
- Mar 5, 2025 World Cup 2026 to Feature First-Ever Half-Time Show Curated by Coldplay Mar 5, 2025
- Mar 2, 2025 Nike vs. adidas: The Nostalgia Wars and the Return of Total 90 Mar 2, 2025
- Feb 28, 2025 Sponsorship Deals in Women's Sports Grow 12% YoY Outpacing Men's Leagues by 50%: A Win for Investors Brands and the Planet Feb 28, 2025
- Feb 24, 2025 Lewis Hamilton x Lululemon: A Cultural Play That Redefines the Brand Feb 24, 2025
- Feb 9, 2025 Kendrick Lamar Just Proved: The Revolution Will Be Televised Feb 9, 2025
- Dec 25, 2024 Beyoncé Bowl: A Cultural Milestone in Cowboy Couture Dec 25, 2024
- Jul 31, 2024 Cultural Relevance in Women’s Football: A Game-Changer Moment for Equality Jul 31, 2024
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Tech
- Jun 10, 2025 SXSW London: A Missed Opportunity That Must Do Better Next Time Jun 10, 2025
- Apr 14, 2025 Pinterest at Coachella: When Trend Forecasting Becomes Real-World Influence Apr 14, 2025
- Mar 20, 2025 Lessons from Formula 1’s Off-Track Expansion Mar 20, 2025
- Mar 18, 2025 Tariff Threats, Cultural Fallout: How Trump's Trade War Shapes Brand Influence in Sports, Music, Entertainment, Alcohol, Beauty, Tech, Gaming, and Luxury Fashion Mar 18, 2025
- Mar 15, 2025 Beyond Trend-Chasing: How to Build Cultural Staying Power Mar 15, 2025
- Mar 15, 2025 The Future of Gaming in 2025: AI, Live Service Fatigue & Industry Shifts Mar 15, 2025
- Mar 14, 2025 The Evolution of Podcasts: Navigating a Shifting Cultural Landscape Mar 14, 2025
- Mar 13, 2025 Hermès: The Masterclass in Cultural Relevance and Timeless Brand Marketing Mar 13, 2025
- Mar 13, 2025 The AI Revolution: Cultural Relevance, Brand Innovation & What to Watch Mar 13, 2025
- Jan 24, 2025 Navigating the Future of AI in the Music Industry: UK Music CEO Tom Kiehl Raises Concerns at Westminster Jan 24, 2025