Vicky Beercock
Creative Brand Communications and Marketing Leader | Driving Cultural Relevance & Meaningful Impact | Collaborations
About Me
Senior marketing, communications, and commercial leader with 20+ years’ experience delivering brand transformation, cultural impact, and business growth across fashion, luxury, sports, entertainment, food & drink, tech, gaming, and music. I bring deep expertise from both agency and in-house leadership roles, and a proven track record of shaping global narratives, building high-performing teams, and launching campaigns that connect brands with culture.
I’ve delivered award-winning work for iconic brands including adidas (Y-3, Raf Simons, Rick Owens), Hendrick’s Gin, BACARDÍ, Ballantine’s, Nintendo, Sony PSP, Palm, Porsche Design, Warner Music, Endemol, BBC Worldwide, Hull City AFC, and festivals including Wilderness, Lovebox, The Great Escape, V Festival, and GlobalGathering.
Career highlights include:
Launching Y-3 SPORT, leading Paris Fashion Week and global communications for Y-3, adidas by Raf Simons and Rick Owens, and creatively directing Y-3 x Virgin Galactic — redefining performance wear and fashion-tech storytelling.
Driving brand reinvention for Hendrick’s Gin with Refreshing Encounters, and global cultural strategy for BACARDÍ, including BACARDÍ Triangle, BACARDÍ Beginnings, and a brand-defining partnership with Soho House.
Leading the transformation of Hull City AFC, including a club-wide rebrand, crest redesign, Umbro kit collaborations, and launching a bespoke football streaming platform.
Led global communications for the 50th anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, delivering a cross-channel strategy spanning music, heritage, and brand partnerships, and securing extensive international media coverage for one of the most iconic reissues in music history.
Co-founder of Wilderness Festival, shaping its award-winning launch, brand positioning, and cultural identity; led the communications strategy that helped establish it as a standout on the UK festival circuit, blending music, food, arts, and experience-led storytelling.
Shaped launch campaigns for Nintendo Wii, DS, and Sony PSP across Europe. Led global entertainment marketing for BACARDÍ, including the award-winning BACARDÍ Triangle campaign featuring Calvin Harris, Ellie Goulding, and Kendrick Lamar, and BACARDÍ Beginnings with Rudimental, Jessie Ware, Toddla T, and Kele from Bloc Party. Shaped the global brand and marketing strategy for iconic music platforms GlobalGathering and Godskitchen across the UK, Eastern Europe, Asia, and Australia. As part of MAMA Group, worked across a portfolio of venues including The Forum, The Garage, Jazz Café, and The Apollo, developing campaigns and partnerships that connected artists, audiences, and brands through culturally resonant experiences. Oversaw PR for The Fly magazine, championing emerging talent and driving national media visibility for the publication and its affiliated events.
Delivering high-impact PR and partnerships for Big Brother, Deal or No Deal, and Top Gear during my time with Endemol and BBC Worldwide.
More recently, delivering digital-first marketing and communications strategies for AI, Web3, and e-commerce brands.
I combine cultural fluency with commercial focus, working across local, regional, and global levels to create audience-first marketing that delivers measurable results and long-term brand equity.
