When heritage meets hype, it’s a recipe for cultural relevance. Enter: Cazadores’ latest fan-inspired campaign starring Ted Lasso’s Cristo Fernández - Mexican actor, ex-professional footballer, and now tequila ambassador.

Cazadores didn’t just cast a recognisable face. They tapped into fandom.

From Football Pitches to Prime Time

Cristo Fernández is more than just a breakout star from Ted Lasso. He’s a former pro footballer turned actor, embodying two of Mexico’s most influential exports: sport and storytelling. In this campaign, he bridges Cazadores’ roots in Jalisco with the cultural currency of global entertainment.

By aligning with a figure who holds cross-border appeal and authentic Mexican heritage, Cazadores isn't just promoting tequila - it’s championing identity, aspiration, and the everyday joy of celebration.

Why This Campaign Hits Different

Unlike traditional celebrity endorsements, this work taps into the energy of the fan community. The concept was directly inspired by Cazadores’ audience, drawing from insights around how fans celebrate goals, milestones, and moments - all with a drink in hand.

It’s a reminder: meaningful campaigns are often built with, not just for, fans.

The visuals? Cinematic, sun-drenched, and fiesta-ready. The tone? Joyful, proud, and unmistakably Mexican - not as a cliché, but as a lived cultural rhythm.

Takeaway for Brands

In 2025, star power alone doesn’t cut it. Cultural authenticity and fan-informed strategy are the new baselines. The best campaigns are built on participation and relevance, not just reach.

By letting fandom lead, Cazadores positions itself not just as a tequila brand - but as a co-conspirator in how moments of joy are remembered.