In a landmark move that’s shaking up both the beauty and sports worlds, British makeup powerhouse Charlotte Tilbury has become the Dallas Cowboys Cheerleaders’ first-ever official beauty partner. This bold collaboration drops just ahead of the cheerleaders’ Season 2 return on Netflix, and it’s about far more than looks - it’s a powerful celebration of strength, confidence, and influence.
More Than a Sideline Show
The Dallas Cowboys Cheerleaders aren’t just background performers - they’re icons. Known as “America’s Sweethearts,” they’ve been a defining part of American culture for decades, symbolizing discipline, dedication, and charisma. Now, with their Netflix docuseries reaching millions, their story resonates on a global stage.
Charlotte Tilbury shares that drive. As a trailblazer in beauty, she’s built her brand on innovation and empowerment, pushing women to own their identity and express themselves fearlessly. Teaming up with the DCC is a perfect fit - two women-led powerhouses elevating what it means to perform and represent.
Redefining What Beauty Means in Sports
This partnership flips the script on traditional ideas of beauty in athletics. It’s not about fitting a mold - it’s about celebrating individuality and excellence. Fans can look forward to exclusive behind-the-scenes content, surprise pop-ups, and on-site beauty experiences at AT&T Stadium that bring Charlotte Tilbury’s signature energy right to the heart of the action.
Every cheer, every movement, every smile will carry that extra spark of confidence. This is a collaboration that highlights performance and self-expression as one and the same - proving that strength and style aren’t mutually exclusive.
A Cultural Moment That Matters
In today’s world, where women continue to break barriers in sports and entertainment, this partnership stands out as a beacon of progress. Charlotte Tilbury’s leap into American sports, following her work with F1 Academy™, signals a broader movement: empowering women to thrive in spaces historically dominated by men.
For young women and fans watching, this alliance sends a clear message - it’s possible to lead, innovate, and make your mark on your own terms.
What to Expect Next
With the Dallas Cowboys Cheerleaders’ Netflix Season 2 set to drop, this partnership invites audiences to witness more than just performances. It’s about seeing these athletes as trendsetters and role models who embrace their full selves — on and off the field.
Blending British beauty expertise with American sports culture, this partnership celebrates collaboration, empowerment, and evolution. It shows that today’s culture rewards those who break new ground and inspire others to do the same.
The Charlotte Tilbury x Dallas Cowboys Cheerleaders collaboration isn’t just a branding deal - it’s a cultural reset. Prepare to see the cheerleaders bring their game - and their confidence - to a whole new level, proving that power and self-expression can’t be separated.