Katharine Hamnett has never been a designer who stays quiet. Her T-shirts have been worn in protest marches, on global runways, and even in front of Margaret Thatcher. Now, in collaboration with A/POLITICAL and Jeremy Corbyn, she’s using that same visual language to call for an end to what they describe as Israel’s genocide in Gaza.

The END GENOCIDE project isn’t about trend cycles or seasonal collections. It’s a direct intervention — raising both awareness and funds for the Noor Gaza Orphan Care Program, which supports children who have lost parents in the ongoing violence.

📊 The Human Context

20,000 children orphaned in Gaza since the escalation of violence (Taawon, 2025).
Noor provides comprehensive care - food, education, healthcare, and psychosocial support until age 18 - with 100% of donations going directly to services.
The conflict has created one of the most severe child protection crises in recent history, with UNICEF calling Gaza “the most dangerous place in the world to be a child” (2024).

🧠 Why This Matters

Hamnett’s T-shirts are more than wearable slogans - they are mobile billboards of dissent. In this case, the medium also funds the message. Every purchase translates directly into resources for children who have lost their families, while the bold typography keeps Gaza’s humanitarian crisis visible in everyday spaces.

Unlike many “awareness” campaigns that stop at symbolism, END GENOCIDE closes the loop: the act of wearing the message is tied to a tangible outcome. That’s critical in an attention economy where causes often trend briefly before being replaced by the next headline.

📌 Key Points

The campaign: Co-created by Hamnett, Corbyn, and A/POLITICAL, with statements sourced from Palestinians and public figures.
The cause: 100% of proceeds go to Taawon’s Noor Gaza Orphan Care Program - no admin fees, full transparency.
The impact: Combines political visibility with direct aid, ensuring the campaign is not just symbolic.
The tone: Unapologetically political, rejecting neutrality in favour of clear solidarity.

🔮 What This Signals

Fashion has long been a vehicle for political messaging, but this project underscores a shift: consumers and activists alike are demanding that creative protest also produce concrete outcomes.

With mainstream political channels gridlocked, collaborations like this operate as micro-acts of foreign policy from civil society - using culture to apply pressure while addressing immediate humanitarian needs.

Whether you agree with Hamnett’s stance or not, the project shows how art and activism can work in tandem, without diluting urgency for palatability. It’s a reminder that visibility alone isn’t enough - the point is to mobilise resources where they’re needed most.