Women’s sport isn’t “emerging” anymore - it’s exploding. Stadiums are selling out, jersey patches are hitting seven figures, and investors are fighting for a seat at the table. According to Wasserman Collective’s New Economy of Sports report (with RBC Sports Advisory), this isn’t just hype. It’s a billion-dollar market growing faster than most men’s leagues.
What used to be framed as a passion project is now a premium asset class. The message is clear: get in now, or get left behind.
📊 The Numbers Don’t Lie
The Wasserman Collective study lays it out:
$1.3B in 2024: That’s the revenue projection for women’s sport worldwide — with 85% of experts calling double-digit growth the new normal.
Valuations on the rise: WNBA + NWSL teams are set to jump by $1.6B over the next three years. Live attendance is up +48% in the WNBA and +42% in the NWSL year-on-year.
Fans with money to spend: Women’s sports fans are 67% more likely to sit in higher-income brackets than men’s fans — and 54% more likely to remember sponsor brands.
Angel City FC blueprint: Founded in 2021, now valued at $250M. That’s not charity, that’s a unicorn.
Women’s sport has gone from undervalued to undeniable.
Commercially: Team values and sponsorship deals are hitting real-money territory.
Culturally: Fans are younger, global, and vocal - and they’re demanding women’s sport be taken seriously.
Creatively: Ownership is where culture meets capital. Serena Williams, Naomi Osaka, and Angel Reese aren’t just icons — they’re team investors.
Wasserman Collective’s data makes one thing obvious: investing in women’s sport isn’t good PR. It’s good business.
đź“Ś Key Takeouts
Women’s sport is officially a billion-dollar economy.
WNBA + NWSL valuations are set to climb $1.6B by 2027.
The fanbase is young, wealthy, and hyper-engaged - dream territory for brands.
Angel City FC proved you can launch and scale to $250M valuation in 3 years.
The culture around women’s sport - from packed stadiums to TikTok virality - is fuelling one of the fastest-growing markets in entertainment.
🔮 What’s Next
The wave is just starting. Expect:
Scarcity premium: Fewer franchises available = valuations skyrocketing.
Private equity heat: With lower barriers than men’s leagues, PE firms are circling hard.
Purpose-built arenas: Women’s teams will stop borrowing men’s stadiums and start selling out their own.
Celebrity money + cultural clout: Ownership groups stacked with artists, athletes, and activists will become the norm.
The future of sport doesn’t look like the past. Women’s teams are building their own playbook - faster media cycles, higher engagement, and ownership models that feel closer to fashion drops or tech startups than old-school sports clubs.
And for anyone still calling women’s sport a “niche”? The Wasserman Collective just dropped the receipts.