A Call for Action: Challenges Facing the UK’s Live Music Sector

13th November 2024

Government Acknowledges Concerns and Promises Support for Grassroots Venues and Touring Artists

Recently, I took the opportunity to write to my MP to voice concerns about the serious challenges facing the UK’s live music sector. From the struggles of grassroots venues to the barriers that UK artists face when touring Europe, it’s clear that the industry is in a critical state and requires immediate attention.

The live music sector has long been a cornerstone of our cultural landscape, but it is now under threat from a variety of factors. Grassroots venues—the incubators of emerging talent and community engagement—are fighting to survive, while UK artists are burdened with costly visas and transport issues that make touring Europe increasingly difficult and expensive. These barriers not only affect the livelihoods of artists but also the vibrancy and diversity of live music that the UK is known for.

A Response from the Secretary of Culture, Media, and Sport

I was pleased to receive a response from the Secretary of Culture, Media, and Sport, who acknowledged these concerns and reiterated the government’s commitment to supporting live music. The government recognises the challenges and has outlined a focus on tackling the issues facing the sector, including grassroots venue survival and the complexities of touring.

The upcoming response to the Culture, Media, and Sport Committee’s report is expected to include tangible measures to address the needs of grassroots venues. It’s encouraging to see that there is an understanding of the importance of these venues to both the music industry and local communities.

Addressing the Challenges for Touring Artists

Equally important is the government’s focus on touring challenges, particularly the visa and transport issues affecting smaller acts touring Europe. These logistical barriers have made it more difficult and expensive for UK artists to perform abroad, thus limiting their ability to expand their reach and grow their careers. The government’s commitment to resolving these issues is a step in the right direction, but real, actionable solutions are needed to ensure that UK talent can continue to perform and connect with international audiences.

Looking Ahead: Actionable Steps for a Thriving Future

As the situation stands, the future of the UK’s live music industry depends on swift and decisive action. I am optimistic that the upcoming response will bring forward the necessary support for grassroots venues and offer practical solutions for artists facing barriers to touring.

We need to ensure that the government’s actions align with the challenges that the sector faces and lead to real change. Only through tangible support and proactive steps can we ensure a thriving future for the UK’s live music industry, securing its place as a global leader in music and culture.

I look forward to seeing concrete measures from the government to help secure the future of live music in the UK, ensuring that the next generation of talent has the opportunity to thrive.

A Homage to Quincy Jones: The Maestro of Cultural Relevance

3rd November 2024

Quincy Jones was not just a name; he was a living legend, a force whose influence spanned across music, culture, and artistry. As a producer, composer, conductor, and visionary, Jones shaped the soundtrack of multiple generations and played a pivotal role in defining the cultural landscape for over six decades. His unparalleled ability to break boundaries, innovate in sound, and influence millions has made him a cultural icon whose legacy will endure for generations to come.

From orchestrating the iconic Thriller album to redefining jazz with his arrangements, Quincy Jones was a master at crossing genres, languages, and borders. His work spoke to the heart of the cultural zeitgeist, and his influence was not just technical, but deeply cultural—he changed the way we experience music, fashion, and identity. He understood, long before it became a buzzword, that art must reflect the world around it, and that relevance is built on the ability to evolve while staying grounded in authenticity.

As someone who has dedicated my career to navigating the intersection of brand storytelling and culture, I look to Quincy Jones as a true example of what it means to be culturally relevant. He always knew how to connect deeply with people and embrace change without losing the essence of his art. In a constantly shifting world, his legacy teaches us that true relevance comes from making bold choices, staying connected to cultural moments, and creating timeless work that resonates beyond the present.

Quincy Jones’s genius was not just in his musical compositions, but in his understanding of how to influence and elevate culture itself. Whether through groundbreaking albums, film scores, or live performances, his work always captured the pulse of the times—anticipating and shaping the future. His impact can still be felt today, as his music continues to inspire and his cultural influence remains undeniable.

In the world of brand marketing, Quincy Jones’s approach offers invaluable lessons: be bold, be visionary, and most importantly, stay deeply connected to the culture you seek to influence. His ability to blend genres, cross boundaries, and push creative limits is something we can all strive to emulate in our own work.

Although Quincy Jones is no longer with us, his cultural relevance remains timeless. His legacy continues to inspire, reminding us all of the enduring power of creativity, authenticity, and staying true to the moment.

Urgent Action Needed to Address Challenges Facing UK's Live Music Sector

9th October 2024

It’s great to see the government backing indie films with increased tax reliefs, which is a positive step for the creative industries. However, the live music sector, a vital part of the UK’s creative economy, is facing a host of serious challenges—rising costs, venue closures, and a slow post-pandemic recovery. While other sectors may be experiencing a resurgence, live music continues to struggle.

The Struggles of Grassroots Venues

Grassroots venues, which are the backbone of the live music industry, are in desperate need of urgent financial support. These venues are not only struggling to stay afloat but are also feeling the pressure of energy bills and VAT—issues that threaten their very existence. These small venues have always been where emerging talent is nurtured, but without financial relief, their survival is at risk.

Brexit and Touring Challenges

On top of these financial burdens, Brexit has created additional difficulties for touring musicians and their crews. Increased costs, visa complications, and logistical barriers across Europe have made it more challenging for UK artists to tour internationally. This has had a direct impact on their ability to reach international audiences and grow their careers. The loss of freedom of movement for touring musicians has made it harder for them to make a living and expand their presence on the global stage.

The Economic Impact of Live Music

The live music industry contributes billions to the UK economy, supporting thousands of jobs and fostering new talent. It’s a key economic driver and cultural asset that reflects the vibrancy of the UK’s creative industries. Without action, we risk losing this essential part of our cultural landscape.

The Need for Immediate Action

We must act now to protect this integral part of the economy. Grassroots venues need immediate financial relief, especially with regard to energy costs and VAT. In addition, the government must address the post-Brexit barriers for touring musicians to ensure that UK artists can continue to perform across Europe and further their careers.

We cannot afford to wait—live music is not just an entertainment sector, it’s a cultural and economic pillar. The time to act is now to ensure that the live music industry continues to thrive, nurture talent, and contribute to the UK's global cultural influence.

Beyoncé Reimagines Levi’s 1985 Ad in Bold Omnichannel Campaign of Empowerment and Timeless Style

29th September 2024

Levi’s Omnichannel Campaign Starring Beyoncé: A Masterclass in Brand Elevation

Levi’s has dropped an omnichannel campaign featuring Beyoncé in a bold, ‘country chic’ reimagining of the iconic 1985 'Launderette' ad, and it’s more than just a fashion moment—it’s a masterclass in brand elevation.

Leveraging Beyoncé's Cultural Influence

By teaming up with Beyoncé, Levi’s is tapping into her unparalleled cultural influence to fuse empowerment, timeless style, and emotional storytelling into the brand’s core identity. This campaign successfully humanises the iconic denim brand, amplifying its authenticity and inclusivity through Beyoncé’s unique lens. This strategic partnership not only deepens the brand’s connection with its audience but also adds new depth to a label already rich with nostalgia and American heritage.

A Perfect Match for Modern Self-Expression

This campaign brilliantly taps into the zeitgeist of self-expression and diversity, resonating with Gen Z and Millennials alike. Beyoncé's cross-generational appeal ensures that the campaign doesn’t just feel classic, but also culturally relevant in today’s fast-changing landscape. It’s a perfect example of a legacy brand evolving in real time, engaging new audiences with fresh, powerful narratives that resonate deeply.

A Collaborative Triumph

Kudos to the teams at TBWA, Chiat, Day LA, la revolución, and PRETTYBIRD for bringing this incredible vision to life. This collaboration is a shining example of how to elevate a brand by staying true to its heritage while embracing the future and the cultural moment—showcasing the power of authenticity and innovation together.

Levi’s continues to prove that it’s not just a brand rooted in the past, but one that is evolving and thriving in the present, with Beyoncé as the perfect partner to take it to the next level.

UK Independent Festivals Face Financial Crisis, AIF Calls for VAT Reduction to Save the Sector

18th August 2024

Festivals have always been a powerful platform for emerging artists to showcase their talent and gain exposure. However, recent data has highlighted the severe challenges the UK’s independent festival sector is facing. According to the Association of Independent Festivals (AIF), the sector saw a staggering 90% drop in revenue from 2019 to 2021, leaving many festivals struggling to survive and facing the real possibility of permanent closure.

Decline in Festivals Post-Pandemic

A study conducted by the AIF in the first half of 2023 paints a concerning picture of the sector’s decline. In 2019, there were 600 music festivals held in the UK, but by 2023, that number had dropped to 482, reflecting a 19.7% decline. This drop includes festivals that disappeared during the pandemic and those that either failed to return in 2022 or couldn’t make it to 2023. These closures represent not just a loss of events, but a loss of cultural spaces and opportunities for new artists to connect with their audiences.

The Need for Financial Relief

In response to these alarming figures, the AIF is calling for a reduction in VAT on festival tickets. Currently set at 20%, the organisation is advocating for a reduction to 5%, which they argue would provide vital financial relief for festival organisers and make events more accessible to attendees. Such a change could play a critical role in ensuring the sustainability of festivals, especially those that have been hit hardest by financial instability.

The ‘5% For Festivals’ Campaign

The ‘5% For Festivals’ campaign seeks to raise awareness about the challenges faced by festival promoters over the last five years. The AIF urges festival-goers and industry supporters to lobby their MPs and advocate for the much-needed VAT reduction on festival tickets. To support this campaign, visit their website to find out how you can help make a difference: 5% For Festivals.

A Call to Action

With many festivals facing the risk of closure, now is the time to show solidarity with the sector that has given us some of the most iconic musical experiences. By reducing VAT, we can help safeguard these festivals, ensure they remain vibrant cultural hubs, and continue to provide essential platforms for emerging artists to thrive.

It’s a reminder that the live music sector is an essential part of our cultural and economic landscape—and we must act to protect it for future generations. The time for action is now.

https://www.fivepercentforfestivals.com/

Cultural Relevance in Women’s Football: A Game-Changer Moment for Equality

31st July 2024

The words spoken by Ian Wright, Alex Scott, and Jonas Eidevall today highlight not only the current state of women’s football but the seismic cultural shift that has taken place in the sport over the past few years. Their passionate remarks, which carry the weight of decades of struggle, are not just about football; they are a clarion call to industries, institutions, and decision-makers everywhere. It is a rallying cry for change, inclusion, and the recognition of talent in the women’s game.

A Long-Awaited Change

Ian Wright’s words resonate deeply within the context of an ongoing battle for equal visibility and opportunity in sport. By using this moment, Wright emphasises how uphill the struggle has been for women in football, and with his status as a cultural icon, he places this issue squarely at the feet of the people in power. His call to “sit up and listen” isn’t just aimed at the governing bodies of football; it’s a reminder to every individual in a position of influence. We’re at a crossroads in sport, and Wright is challenging those who have had the power to make real change — but failed to do so.

The sense of urgency is palpable, and it reflects the frustration of countless athletes and supporters who have had to fight not just for recognition, but for basic access to resources and equal treatment. Wright’s message is loud and clear: the time for complacency is over. Women’s football isn’t a trend — it’s the future of the sport.

Alex Scott: A Force of Nature

No one encapsulates the spirit of perseverance in the women’s game like Alex Scott. Her words are a powerful reminder of the countless battles fought behind the scenes. “We were begging people to host, in their stadiums, a women’s game in the Euros,” she said. This statement is not just a reflection of past struggles — it’s a warning to those who were once hesitant. “If you weren’t brave enough back then, I hope you’re looking at yourselves right now,” she adds, making it clear that the tide has turned.

Scott’s refusal to continue begging at corporate events for support is one of the most defining moments in her advocacy for the women’s game. “If you're not involved, you've missed the boat,” she declares. “The train has finally left the station, and it is gathering speed.”

This is more than a metaphor for a sporting revolution — it’s a direct challenge to anyone who doubts the growth and commercial potential of women’s football. The business of women’s sport is no longer optional; it’s essential.

Wright Calls for Accessibility and Support

Ian Wright continues this charge with a bold demand for accessibility and increased fan engagement in the Women's Super League (WSL). He highlights the glaring gaps in the current structure, like scheduling conflicts that make it difficult for fans to attend games. “You’ve got the first WSL game of the season and Arsenal are playing Chelsea at 7 o’clock on a Sunday night, and it’s on television. That’s not going to encourage people to get there,” Wright observes. His call to “make it easier” for fans to access stadiums reflects a broader truth about how the sport has often been held back by barriers that discourage fan interaction.

For Wright, it’s clear that the system needs to change. From ticketing to scheduling to travel arrangements, the whole structure needs to be revamped to ensure that fans — both existing and new — have easy access to live games. And this change must be driven by the governing bodies, with the Premier League playing a crucial role in commercialising and growing the WSL.

Jonas Eidevall: The System is the Problem

Jonas Eidevall’s statement brings everything into sharp focus: “These women aren’t here because of the system. They’re here DESPITE the system.” These words speak to the heart of the women’s game. For too long, women’s football has had to fight its way into existence, despite the system that has worked against them. But now, as evidenced by the record-breaking crowd of 87,192 at the Euros final, the system is changing — and it’s changing fast.

Eidevall’s praise for the women’s achievements is not just about the success of the Lionesses — it’s about recognising the struggles that have paved the way for this historic moment. As we look at the incredible milestones in women’s football, we must acknowledge the profound cultural shift that is now taking place. The time for change is no longer a distant hope — it is a reality that is unfolding before our eyes.

Time for Change

Today, we witnessed not just a victory on the field but a victory for equality, perseverance, and for those who have fought tirelessly to make women’s football what it is today. The Lionesses’ achievement is a cultural milestone that transcends sport. It speaks to the power of representation, the value of equal opportunities, and the importance of breaking down the barriers that have held so many back for so long.

In this moment, the message is clear: the future of women’s football is not just a possibility; it is a certainty. But it requires all of us — from fans to decision-makers — to keep pushing, keep fighting, and keep raising our voices. The system is changing, but only if we continue to demand it.

Time for change? The train has already left the station.

$8 Billion Spent on Global Cultural Projects in 2023: Key Takeaways from the Cultural Infrastructure Index

1st July 2024

2023 Cultural Infrastructure Index: Key Takeaways from $8 Billion in Global Projects

In 2023, over $8 billion worth of cultural projects were built globally. Here are 7 key takeaways from the 2023 Cultural Infrastructure Index:

1. Renovation and Adaptation: Renovation and adaptation have gained popularity as a response to sustainability concerns and budget tightening.

2. Museums and Galleries: Museums and galleries continue to be the leading types of cultural buildings.

3. Immersive Experiences: Immersive experiences remain a significant draw for audiences, indicating the growing demand for interactive and engaging cultural content.

4. Decline in Physical Size: The physical size of cultural projects has dropped by a third, highlighting a shift in focus to more compact, sustainable designs.

5. Activity Beyond Major Culture Centres: Cultural activity has expanded outside the traditional major cultural hubs, indicating a more global distribution of cultural infrastructure.

6. Snøhetta: The architectural firm Snøhetta is leading among thriving architectural practices, with significant contributions to cultural projects.

7. Perelman Performing Arts Center: The Perelman Performing Arts Center stands out as the top project by value, solidifying its place in high-profile cultural infrastructure development.

To dive deeper, you can read more here:
2023 Cultural Infrastructure Index.