Vicky Beercock

CO-HOST OF UNIVERSAL MUSIC BRIT AWARDS AFTER PARTIES

PARTY OVERVIEW

Hosted by BACARDÍ and Soho House, Universal Music threw the best party of the evening, during one of the most important nights in the British music industry calendar

Jazzie B warmed the crowd up, before Katy Perry, Ellie Goulding and Lorde took to the decks for a surprise DJ set which sent the dance floor wild. The girls played some of the year’s biggest hits, including a couple of their own tracks, which saw Jessie J, Daisy Lowe, Emeli Sande, Rizzle Kicks, Dougie Poynter and HAIM joining guests to party into the small hours.

Award winners, Ellie Goulding and Lorde, received rapturous applause having just won Best UK Female and Lorde for Best International Female respectively. Bastille were also in the crowd celebrating their best breakthrough act Brit.

Held at a Soho House pop up venue under Waterloo Bridge, the building made for an imposing entrance, as VIP artists and guests arrived in style in chauffeured Audi Cars from the awards. The building was decorated in signature Soho House style with low-level lighting and vintage furniture, split across two levels for guests to enjoy the party.

Guests were served bespoke BACARDÍ cocktails made by some of London’s best bartenders. These included The Daiquiri, Perfect Storm, Old Cuban and Puerto Rican Punch. Canapés provided by Soho House were also served and included mini Dirty Burgers, homemade chicken & mushroom pies, mac & cheese alongside a sweet selection including chocolate brownies, lemon tart and doughnuts.

BACARDÍ ‘STARTENDERS’ SERVING AT THE EVENTS

• Tom Walker- The Savoy

• Steven Tarr- Milk and Honey

• Terry Cashman- Callooh Callay

• Teddy Joseph- White Lion

• Ali Reynolds- Hawksmoor

• Matt Robertson- Hawksmoor

• Abdul Kweli- Gordon Ramsey

ADDITIONAL BRIT AWARDS ACTIVITY

Chartered three boats down the Thames, one with Coda Music, and 2 with Universal Music, to take all the Coda Music artists and all the artists signed to Universal, from the Brits Awards ceremony to the Brit Awards after parties. BACARDÍ cocktails were created by London’s finest mixologists, and world class event production took over all three boats making them THE party boats of the awards season and cementing BACARDÍ as a brand that throws world class parties with credible artists in music. This was amplified by the volume of artists voluntarily sharing branded content from the boats (including bespoke cocktails created around the artists’ personalities which they particularly enjoyed). These collaborations were negotiated at cost without a sponsorship fee paid to either Coda or Universal Music, by leveraging key relationships.