Vicky Beercock

I supported the UK launch of the Sony PlayStation Portable (PSP), one of the most anticipated gaming and technology releases of the decade. As a contracted Press Assistant, my role focused on media monitoring and supporting the PR team in ensuring the launch received extensive press coverage.

Key Responsibilities & Achievements:

• Press Monitoring & Reporting: Tracked media coverage across national newspapers, gaming publications, and online outlets, compiling press clippings and reports for internal use.

• Media Asset Management: Assisted in distributing press materials, including images, fact sheets, and review units, ensuring journalists had the necessary resources for coverage.

• Coverage Analysis: Helped assess the reach and impact of media placements, contributing to post-launch evaluations.

Impact & Results:

• Played a key role in tracking and documenting the extensive media coverage that contributed to the PSP’s high-profile UK debut.

• Supported the PR team in managing media materials and ensuring journalists had timely access to key assets, helping to maximise visibility.

• Gained valuable experience in press monitoring and PR coordination within a high-profile consumer tech launch.

This experience strengthened my understanding of media relations, press operations, and the impact of strategic PR efforts in a major product launch.